Now that I have your attention…
The votes are in (all four of them) and it’s been decided – I’m not going to do what you want me to do. The general consensus is that the cool kids are on Twitter, Facebook, and Instagram and like news/opinion and pictures. I don’t do news (not the real kind at least), I already have too much opinion content, and I never saw the point of Facebook, so that leaves us with pictures and Instagram. There’s just something about Instagram’s obsession with squares and image degradation that offends my photographic sensibilities. And I already give you a lot of pictures between this site and Twitter as it is. So this little exercise has gotten us nowhere.
But that was kind of the point. After all, why should I put effort into reaching out to the people I’m already reaching with my current efforts? What I need to do is reach the people who aren’t finding me via Twitter and the web, so Facebook and Instagram are a bit redundant. If Google+ is is unused as its non-users say, that leaves us with tumblr and Pinterest. I’m afraid that my lack of My Little Pony and/or recipe content will rule those out as potential media platforms, though Topps has just recently set up shop on tumblr. That means that either Topps is on top of the latest trends or tumblr is on its way out.
We’ll keep tumblr in the running for now to appease the bronies. To make it interesting though, we’ll need to look at a few media trends and see if there are any good fits with the kind of content that I produce (or that I should be producing…). First, let’s see what current content you like and/or are aware of:
And now you should see where I’m going with this. One of the biggest trends in the hobby is the rise of case breaking videos. If you can’t get a big hit yourself, I guess the next best thing is seeing someone else pull it out of a pack. Case breaking is big business because it is essentially gambling. If you pay $120 for the Dominic Smith autograph slot in a 5-case break of Bowman Draft Picks & Prospects, you could get hundreds of dollars worth of cards. Or you could walk away with a $20 base autograph while the guy who paid $20 for the Andrew Church autograph slot cashes in with a base, refractor, and orange refractor autograph. Either way, the guy who opened it all probably made a decent profit so a few people could get great deals and a few others could get nothing. Which is basically what gambling is.
What does this have to do with anything? Well, I’m not getting into case breaking, so that’s out. If people are willing to sit around and spend six hours watching strangers open packs, then there has to be some way to come up with video content that people will enjoy. Even if it’s just the canine UFC that breaks out in my living room every night…
People seem to like visual content, so how about a podcast? (That there is what we like to call “irony,” please make note of how that works.) It seems like everyone has a podcast these days where they drone on and on about which prospects they like or what they drink to make talking about the Mets more tolerable. Would that make sense for the Collect the Mets brand?
No, you don’t get the option of not listening to me. And that brings us to the one final question: just what the heck should I do with this thing?